About Augusta Jones

The people behind the label

"The concept behind the label is beautifully designed tailored gowns with lean, clean lines. This intimate luxury boutique brand has carved a niche by consistently creating timeless and classic pieces.  Each gown is Bespoke which means that brides can work with the stores to change details of the gown to personalise the look to suit their shape and cater precisely to their individual sense of style. Changes to necklines, options on fabrics, adding buttons or changing sleeve lengths are all some of the options available to the bride. With an unusually wide range of silhouettes, fabrics, laces as well as embroideries and delicate beadwork to choose from, there are no shortage of ideas for the bride.

The first collection was launched in England in 1999 under the creative leadership of British designer Charlotte Leung.  June Leung joined the team shortly after and brought with her a passion for art deco and period jewellery pieces to the collection - very much in evidence by the extravagant detailing found in key pieces. Setting themselves apart from the crowd, the duo focussed on a more personal level to help the bride in the design of her gown. "We very much wanted to offer brides a way to work towards their own look. Working with well established stores who can knowledgeably offer suggestions to brides, stores who have worked with us over many years and know what can be achieved for the customer adds a whole new dimension to selecting a gown." Augusta Jones was created to satisfy three basic requirements; beautiful styling; flexibility of the range to suit a variety of shapes; and a way to personalise a wedding gown. Everything a bride could wish for in a niche luxury brand. Charlotte Leung wanted to offer brides a way to shape and style every aspect of their wedding outfit, so a range of shrugs, belts and veils was designed to mix and match with their collections.

The growth of the label has everything to do with listening to the customer. "It is all about fine-tuning and distilling ideas. At the end of the day you have to put yourself in the bride's position... what is it that she wants from her gown? We never forget this question when putting together new lines." Augusta Jones designs are sold exclusively through selective shops in Europe, North America and Asia. The label is now available in over 100 stores worldwide."